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Who we are

Furniture Direct UK started business in Leicester over 30 years ago as a family business to offer the best furniture to our customers at the best prices.

We initially began by selling mattresses and beds but our competitive pricing and customer care resulted in a demand for extra services.

Today, we are seen as one of the UK’s leading furniture retailers with a structured online portal alongside a retail presence on the High Street.

Since our humble beginnings we have seen a lot of rapid developments and change like online shopping but we are proud to say that despite the whole world changing around us we have maintained this vision.

Today, Furniture Direct UKboasts a dedicated showroom and controlled warehouse which helps serve our valuable customers across the UK with our sales, HR, marketing, finance, logistics and management team all operating under one roof.

We have always prided ourselves in being an independent family firm and we are delighted to have maintained this simple approach to our companywhich is still owned and managed by the original family.

Our entire workforce have been trained and developed to become committed experts in offering the best ever customer service experience when buying furniture. For example, each and every staff member undergoes a rigorous training programme to ensure they know everything about each product that we sell.

Over the years of our existence we have continued to invest inall aspects of our business to maintain our high standards and to make true to our aim of being the number one furniture retailer of choice across the UK.

We will stay committed to our ethos by offering the highest quality, reliably produced, competitively-priced furniture from the biggest brand names for every room whether it is a bedroom, dining or living room.


Excellent service is more than just a phrase for us. It means the world to Furniture Direct UK. In fact, we have built our entire business on this and a key factor in our ongoing success.

We passionately believe in going that extra mile. It means we listen to our customers and work accordingly to perfect and refine the experience we provide on a daily basis.

Whether it is offering a greater selection of bedroom furniture, to deliveries over the weekend, these are just two requests that came from feedback from our valuable customers.

Delivering on our promises and exceeding customer expectations in the principal reason why customers have been buying from us for over three decades.

It means that we continue to be at the beck and call of our customers. Whether you want advice on the latest bedroom cabinet, choosing between a foam orpocket sprung mattress, or whether to go for a Chesterfield sofa or a fabric sofa - we are there to guide you to make the correct choice.

We believe in the value of each and every customer and why we remain committed to this relationship as long as the company exists.